As daily marijuana use surpasses alcohol consumption for the first time in history, more people are ditching booze and embracing healthier, sober alternatives. Sparkling water, particularly KEY Sparkling Water, is stepping up as the go-to choice. With real fruit flavor, balanced bubbles, and zero added sugar, it’s the perfect replacement for those looking to refresh without the hangover. Explore why the cultural shift is leading folks toward a lifestyle that prioritizes clarity, wellness, and a crisp, satisfying drink.

In the highly competitive beverage industry, differentiating your product is key; a strong story paired with an even stronger omnichannel strategy is a recipe for success. Here to help entrepreneurs refresh their strategy is Co-Founder of Key Sparkling Water, Mike Pilkington! Mike and Wes sit down to crack open the secrets to success in the food and beverage world. Mike shares his lessons learned from Death Wish Coffee, the importance of hiring a HR partner early, and why you need to know your brand’s story. 

From Chase himself: "Meet the trailblazer behind the freshest face in the sparkling water game, Mike Pilkington. He is the co-founder of KEY Sparkling Water. He’s a graduate of Wayne State University (BA - Psychology) and University of Detroit Mercy (MBA). Going beyond the bubbles, Mike has a history steeped in grit and growth. From supercharging Death Wish Coffee into one of the top coffee brands in the United States to navigating the waters of Sysco's strategic acquisitions and leading Sysco Albany's operations, his leadership and vision have been second to none.  Now, at the helm of KEY, he's here to deliver a gulp of authenticity with the right kick of real fruit all in a can as rugged as your ambition."