Founder Mike Pilkington's Conversation with Ramon
Mike and Ramon had a great conversation - check it out here!
Below are some KEY 🔑 topics discussed.
✅ Why the Sparkling Water Market Needed a Shake-Up – The story behind Key’s unique positioning.
✅ The Power of Real Ingredients – Why Key chose real fruit over "natural flavors" and why it matters.
✅ The Decline of Alcohol & the Rise of Better Alternatives – The cultural shift that’s changing drinking habits.
✅ Building a Brand with Intention – Why understanding your consumer on a deep level is the secret to success.
✅ Lessons from Sysco & Death Wish Coffee – What Mike learned from his corporate career and how he applied it to entrepreneurship.
